Ad Flow & Design
Ad Flow and Design
- A successful ad design draws the reader's eye directly to the ad
- Keep the reader's eye heading directly toward the business' phone number
- Vary the size of type to keep the reader's interest and don't use a type style too ornate or distracting
- Highlight with reverse type, especially for the phone number
- Make sure your ad is clean, uncluttered, and easy to read; make use of white (or in this case "yellow") space!
So, how do you build an effective ad?
Answer these questions:
- Who is your target audience?
- What aspect of your business sets you apart from others in the industry?
- If you could convey the "personality" of your business, what would your business image be?
- What are the key characteristics about your product/service do you want to convey to the customer?
- Are there any colors associated with your business identity (logo)?
- Are there any colors naturally associated with your product or service?
